In case you missed it, Dropbox has followed the path blazed by Box and has integrated with Microsoft Office. While Box integrated on the desktop, Dropbox is integrating with the Office mobile apps and plans to extend it to the Online Office versions. This is a no-brainer move as anything that simplifies people’s ability to work with content within Dropbox helps keep people using both tools.
On top of all this, Microsoft announced that their Android and iOS versions of Office will now be free. Microsoft is clearly trying to maintain their edge on the office productivity world and Dropbox is aiming to stay in front of people’s eyeballs.
Office Integration=Strategic Necessity
This is a required move for Dropbox. Box has been ahead of Dropbox in the Enterprise File Sync and Share (EFSS) world and Dropbox isn’t going to transition to the enterprise world successfully if that keeps…
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